Parker needed to update their brand as they were transitioning from solely paper planners to digital planners as well. Parker wanted their brand to have a humorous, cheeky edge to its voice, instead of the hard tired voice it currently had. I worked to understand the spirit of the brand, which lead to powerful, appropriate design.
I got to design a diverse and exciting icon set for parker to illustrate the different functions of the app. For inspiration on the month view screen, I turned to the famous Massimo Vignelli wall calendar. Working on a time management device like this, really effected the way I look at my own time management.